CHIC’s Vision 2030: Sustainability and Global Ambitions

Introduction

CHIC’s 10-year roadmap balances eco-conscious practices with plans to enter Europe and Asia.

Sustainability Commitments

• Carbon-Neutral Leather: Partnering with Ecotan tanneries by 2025.
• Circular Economy: Take-back program to repurpose old bags into new accessories.

Global Strategy

• Flagship in Milan: Slated for 2026 to leverage Italy’s fashion credibility.
• Pop-Ups in Shanghai: Testing demand with capsule collections featuring Arabic-European fusion designs.

Challenges

• Balancing Exclusivity and Growth: Avoiding overexposure while scaling.
• Cultural Adaptation: Tweaking designs for Asian fit preferences (e.g., narrower shoe lasts).

About Chic

Website: https://www.chic.ae/

Facebook: https://www.facebook.com/ChicShoesUAE

Instagram: https://www.instagram.com/chicshoesuae/

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LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/

Pinterest: https://www.pinterest.com/chiconlineuae/